A Polycentric Approach May Be Effective for Firms Pursuing A(n)

question 86

Multiple Choice

A polycentric approach may be effective for firms pursuing a(n) _____.

• A) international strategy
• B) localization strategy
• C) transnational strategy
• D) global standardization strategy

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Definitions:

Communications Model

A framework or system that outlines the process of transferring information from a sender to a receiver through various channels and with potential barriers.

Receiver

In communication, the party that interprets or understands the message sent by the sender.

Narrowcast

A broadcasting strategy targeting a specific or niche audience, as opposed to broadcasting to a wider, general audience.

Micro-market

A small, specific market segment characterized by particular consumer preferences and demands.