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Support activities are always less important than the primary activities in achieving a competitive advantage.
Maslow's Theory
A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy from physiological needs to safety, love and belonging, esteem, and self-actualization.
Self-actualization
The achievement of unlocking one’s abilities and possibilities, seen as an innate motivation or necessity found within all individuals.
Hierarchy of Needs
A theory proposed by Abraham Maslow suggesting that people are motivated by increasingly complex needs starting from basic physical necessities up to self-actualization.
Innate Need
A fundamental psychological or physiological requirement that is inherent and essential for the well-being and survival of an individual.
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