Innovators and Early Adopters Are Typically Reached Through Specialized Distribution

question 49

True/False

Innovators and early adopters are typically reached through specialized distribution channels,and products are often sold by word of mouth.

---

Definitions:

Marketing Program Section

A portion of a marketing plan that outlines specific actions, tactics, and strategies to achieve marketing objectives.

Marketing Mix Elements

Components of marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.

Environmental Forces

External factors and influences that affect an organization's performance and strategies, including technological, regulatory, and competitive elements.

Target Market

A distinct category of consumers intended by an organization to receive its products and services.