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Market fragmentation has occurred in many industries because of the
Health
The state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.
Type A
character traits include competitiveness, impatience, and a constant sense of urgency, often linked to stress-related health issues.
Negative Affect
A psychological construct representing the experience of distressing emotions such as anger, guilt, and sadness.
Dispositional Optimism
A psychological attribute that reflects the extent to which individuals hold generalized favorable expectancies for their future.
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