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A Company Pursuing a Multibusiness Model Based on Diversification May

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A company pursuing a multibusiness model based on diversification may justify this strategy for what reason(s) ?


Definitions:

Soft Drink Market

The industry and marketplace that revolves around the production, distribution, and sale of non-alcoholic, carbonated beverages.

Fizzy Drinks Inc.

A fictional or specific company name, presumably involved in the production or distribution of carbonated beverages.

Price Skimming Strategy

A price skimming strategy involves setting high prices initially and then gradually lowering them to attract more price-sensitive customers.

Product Innovation

The development of new or significantly improved goods or services that deliver value to customers and differentiate a company from its competitors.

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