While Curling as a Sport Was Largely Unfamiliar to the U.S.population,the

question 52

Multiple Choice

While curling as a sport was largely unfamiliar to the U.S.population,the large audience for the most recent Winter Olympics changed that.Studies indicated that there was a large group of people of a certain age group who liked the sport,who were eager to watch it,and were disappointed that mainstream U.S.television networks did not carry the sport except during the Olympics.Taking advantage of this gap,The Argyle Media Group successfully launched "Curling TV" - a 24-hour network dedicated to the sport.Which of the following refers to The Argyle Media Group's success in identifying distinct groups of consumers whose needs,wants,and purchasing behavior differ from others in important ways?

• A)market penetration
• B)market development
• C)market segmentation
• D)product development
• E)diversification

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Definitions:

Mortgage Loan

A loan used to purchase a real estate property, secured by the property itself.

RRSP

A Registered Retirement Savings Plan, which is a retirement savings and investing vehicle for employees and the self-employed in Canada.

Compounded Monthly

Describes the process where interest is calculated and added to the principal amount of an investment or loan on a monthly basis.

Compounded Semi-annually

Refers to the process where interest is calculated and added to the principal sum of a deposit or loan twice a year.