Algonquin Cosmetics Is Deciding on Its Marketing Mix to Enter

question 95

Multiple Choice

Algonquin Cosmetics is deciding on its marketing mix to enter Brazil.It is deciding on the means for delivering the product to the consumer.What strategy is Algonquin Cosmetics working on?

• A)pull
• B)distribution
• C)push
• D)communication
• E)pricing

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Definitions:

Benzoic Acid

An aromatic carboxylic acid with the formula C6H5COOH, used in the production of numerous industrial chemicals and as a food preservative.

Deprotonation

The removal of a proton (H+) from a molecule, resulting in the formation of its conjugate base.

Resonance Structures

Different Lewis structures that represent the same molecule, showing the delocalization of electrons within the molecule.

Carboxylate Ion

A negatively charged ion (an anion) that results when a carboxylic acid loses a hydrogen ion from its carboxyl group.