Which of the Following Communication Strategies Relies Primarily on Mass

question 123

Multiple Choice

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

• A)telemarketing
• B)pull strategy
• C)push strategy
• D)customized advertising
• E)point-of-purchase advertising

---

Definitions:

Urban Markets

Marketplaces located within cities where goods and services are bought and sold, reflecting the economic and cultural characteristics of the urban area.

Communication

The exchange of information, thoughts, or messages through speech, writing, signals, or behaviors.

Product Consistency

The assurance that a product will perform in the same way and meet the same standards each time it is used.

Cost Stability

The state of maintaining consistent and predictable expenses in business operations or economic activities.