Examlex
Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?
Cognitive Representations
Mental models or mental images of the world that individuals use to interpret and interact with their surroundings.
Self-schema
A cognitive representation of oneself that guides the processing of self-relevant information.
Theory of Personality
A systematic approach to understanding the differences and characteristics that make up an individual's personality.
Rep Test
The Role Construct Repertory Test, a psychological test used to assess an individual's personal construct system.
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