Which of the Following Communication Strategies Relies Primarily on Mass

question 123

Multiple Choice

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

• A)telemarketing
• B)pull strategy
• C)push strategy
• D)customized advertising
• E)point-of-purchase advertising

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Definitions:

Unit of Output

The measurement of what is produced or accomplished within a given timeframe or per cycle of operation, typically associated with productivity.

Entrepreneurial Ability

The human resource that combines the other economic resources of land, labor, and capital to produce new products or make innovations in the production of existing products; provided by entrepreneurs.

Economic Profit

The surplus remaining after subtracting total costs, including both explicit and implicit costs, from total revenues, indicating the profitability of a business beyond breaking even.

Self-Interest

Refers to actions that elicit personal benefit or advantage, often guiding economic decision-making and behavior in the context of rational choice theory.