In a Social Context,the Term Values Is Used to Describe

question 1

Multiple Choice

In a social context,the term values is used to describe the

• A)economic benefits that are inherent to a culture.
• B)collective wealth of the society.
• C)abstract ideas about what a group believes to be good,right,and desirable.
• D)political ascendancy of a country.
• E)social rules and guidelines about the appropriate behavior in public.

Understand the defining characteristics and origins of fast-growth companies.

Identify and appreciate the primary advantages and considerations in operating a home-based business.

Grasp the importance of early planning stages in entrepreneurship including vision and strategy formulation.

Recognize the concept of product life cycle and market timing.

---

Definitions:

PSAs

Public Service Announcements are messages in the public interest disseminated by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue.

Target Audience

A particular segment of customers targeted as the audience for a specific advertising message or strategy.

Advertising Plan

A strategy designed to promote a product, service, or brand through various forms of media, aiming to reach a target audience.

Unique Selling Proposition

A distinct advantage or benefit that sets a product or service apart from its competitors, used as a key marketing message.