Examlex
Which of the following statements is true?
Psychological Information
Involves data or insights related to individual or group behavior, cognitive functions, and emotional processes, often used in understanding consumer behavior, workplace dynamics, and therapy.
Customer Segments
The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics or behavior.
SAM
An acronym for Serviceable Available Market; the segment of the total available market that can actually be reached or served.
TAM
Total Addressable Market, an estimate of the revenue opportunity available or market demand for a product or service.
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