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Describe the application of the contingency approach to the selection of media.
Income
The financial gain received by an individual or organization, usually through work, investments, or business operations.
Vertical Axis
The y-axis on a graph or chart, representing the variable that is measured in terms of the quantity, cost, or some other metric.
Horizontal Axis
A visualization tool in charts and graphs that typically represents the independent variable.
Straight Line
A geometric figure formed by a set of points in a fixed linear relationship, extending infinitely in both directions.
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