According to the Contingency Model for Selecting Media, Which of the Following

question 53

Multiple Choice

According to the contingency model for selecting media, which of the following choices falls into the overload zone?

• A)The impersonal static medium for a high-complexity problem
• B)The face-to-face medium for a high-complexity problem
• C)The interactive medium for a low-complexity problem
• D)The impersonal static medium for a low-complexity problem
• E)The personal static medium for a high-complexity problem

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Definitions:

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position relative to competitors.

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors.

Unique Product

A product that is distinct in its features, functionality, or branding, setting it apart from competitors' offerings.

Cost Leadership Strategy

A business strategy focused on gaining competitive advantage by being the lowest cost producer in the market while maintaining acceptable quality levels.