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Jim is head of the marketing department and must decide how to allocate a fixed amount of funds. There are two top projects that Jim believes hold the most promise. Recently, the majority of funds have been allocated to Project A, but Jim wonders if it is time to provide Project B with a larger share of the money. Jim decides to assign a particular individual, Clara, to thoroughly criticize the proposal for Project B, looking for every possible flaw. Which technique is Jim using to help him make a better decision?
Sociobiologists
Scientists who study the biological basis of all forms of social behavior, including in humans, in the context of evolution.
Evolutionarily Beneficial
Traits or behaviors that increase the chances of survival and reproduction, thus being favored by natural selection.
Sexual Novelty
The introduction of new or unfamiliar elements into sexual activities or relationships to enhance arousal and satisfaction.
Heritability
The proportion of variation in traits within a population that can be attributed to genetic differences among individuals.
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