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Contrast the rational and the normative models of decision making. What are the assumptions of each?
Core Areas
Essential, fundamental regions or segments within a field of study, organization, or project.
Niche Market
A focused, targetable portion (segment) of a market characterized by specific and specialized needs and preferences.
Segmented Market
A marketing strategy that involves dividing a broad target market into subsets of consumers with common needs, interests, and priorities.
Diversified Market
A market that includes a wide range of different products, services, or investment opportunities.
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