During the Refreezing Stage of Lewin's Change Model, Managers Should

question 30

True/False

During the refreezing stage of Lewin's change model, managers should model the change themselves, as well as coach employees and reinforce the desired behaviors.

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Definitions:

Conversation Marketing

Approach in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Persuasive Claim

A persuasive claim is a statement or argument designed to convince the audience of a specific point, often used in marketing, legal arguments, and debates.

AIDA Model

A marketing model that outlines the process for achieving successful advertising and sales experiences, standing for Attention, Interest, Desire, and Action.