In Making Decisions, Ethical Concerns Need to Be Considered

question 121

Essay

In making decisions, ethical concerns need to be considered.Identify and explain how a decision tree would assist the manager in making ethical decisions.

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Definitions:

AMA's Code

The American Marketing Association's guidelines for ethical behavior and practice in the marketing profession.

Ethical Value

The importance placed on moral behaviors and actions that are considered right and good in a societal or individual context.

Distribution Decisions

Choices made regarding the channels and processes used to deliver a product from the manufacturer to the end consumer.

Supply Chain

The entire process of making and selling goods, including raw materials, manufacturing, distribution, and sale.