Which of the Following Statements About the Mass Media Is

question 4

Multiple Choice

Which of the following statements about the mass media is true?

• A)Johnson & Johnson, maker of Tylenol, has an unblemished record when it comes to successful media strategy during a crisis.
• B)The power and the reach of mass media are declining.
• C)In a crisis, the media should be used to communicate frequently and honestly with the public.
• D)Very few companies feel the need to have public-relations people to communicate with the press.
• E)Only top-level executives need special instruction on how to deal with the media.

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Definitions:

Abatement

A reduction, decrease, or diminution, often related to the amount of a tax, debt, or other payment obligation.

Trespass to Land

An unauthorized entry onto land which is owned or legally occupied by another.

Actual Harm

Damage or injury that is real and substantial, as opposed to theoretical or speculative.

Conversion

The unauthorized act of taking or using someone else's property and treating it as one's own.