Which of the Following Statements Reflects Both of the Key

question 16

Multiple Choice

Which of the following statements reflects both of the key elements in developing a marketing strategy for a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B)Communicate using direct mail about the various walking surfaces the company can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors to a trade show.
• D)Hire six new sales representatives for one of its regional offices and train them on all aspects of strategy.

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Definitions:

Cohabitors

Individuals who live together in a romantic relationship but are not legally married.

Less Traditional

Deviating from established customs, beliefs, or practices, often by embracing newer or more progressive norms and values.

The Dream

According to Daniel Levinson and his colleagues, the drive to become someone, to leave one’s mark on history, which serves as a tentative blueprint for the young adult.

Boomerang Generation

Young adults who return to live with their parents after a period of independence, often due to economic factors.