Philip, a Regular Customer of Fairmont Banff Spring, Returns for an Overnight

question 33

Multiple Choice

Philip, a regular customer of Fairmont Banff Spring, returns for an overnight stay at the hotel after a gap of three weeks.He feels unappreciated when he has to give his usual preferences all over again because the guest executive does not refer to the database.This most likely happened because of failing to view the concept of CRM as a(n) _____.

• A)holistic marketing strategy
• B)company research project
• C)promotional strategy
• D)overall company strategy

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Definitions:

Electrical History

The study and documentation of the development and changes in electrical technology and its uses over time.

Past Participle

A grammatical form of a verb used to indicate a completed action, often functioning as an adjective or forming perfect and passive verb tenses.

Livermore Residents

Individuals who live in Livermore, a city located in Alameda County, California, known for its wine industry, historic sites, and scientific research facilities.

Peat Bath

A therapeutic treatment that involves bathing in peat moss, which is believed to have various health benefits, particularly for skin and rheumatic conditions.