Which of the Following Is True About Long-Term Customer Relationships

question 63

Multiple Choice

Which of the following is true about long-term customer relationships?

• A)Referrals are not usually initiated by long-term customers.
• B)On a longer basis, customers tend to become more price-sensitive.
• C)Long-term customers tend to be less inclined to switch.
• D)Cost of customer acquisition occurs after the relationship has been established.

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Definitions:

Resistance Points

The positions beyond which a negotiator is unwilling or unable to go in a negotiation; the limit of compromise.

Mediator

A neutral third party who assists in negotiating an agreement between disputing parties.

Biasing Effect

The influence of preconceived notions or preferences on the judgment or decision-making process.

Adversarial Intervention

The involvement of an external party in a conflict or negotiation with the intent to advocate for one side, potentially escalating the situation.