Information About Customers Can Be Used to Create Marketing Programs

question 59

Multiple Choice

Information about customers can be used to create marketing programs that

• A)Predict customer behaviour
• B)Result in customer satisfaction
• C)Increase the cost of acquiring customers
• D)Lower the lifetime value of a customer

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Definitions:

Sociologists Define

Sociologists define concepts and phenomena based on their observations, research, and theories about social behavior and societal structures.

Socialization

The process through which individuals learn and internalize the values, beliefs, norms, and social skills necessary to function within their society.

Norms, Values

Shared expectations and rules guiding behavior within a society (norms), alongside deeply held principles or standards considered desirable or important (values).

Socialization

The process through which individuals learn and internalize the values, beliefs, and norms of their culture or society.