Employees at WestJet Are Recognized for Behaving in a Way

question 12

Multiple Choice

Employees at WestJet are recognized for behaving in a way that has the customer's interests at heart.The degree to which the employees feel rewarded will help assess the state of WestJet's _____.

• A)CRM software
• B)data mining efforts
• C)touch points
• D)cultural attitudes

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Definitions:

Retrenchment Strategy

A business strategy focused on reducing the scale or scope of a corporation's operations to become more financially stable.

Adaptation Model

A theoretical framework that explains how individuals adjust to changes or challenges in their environment over time.

Related Diversification

A growth strategy where a business expands its operations into areas that are similar to its existing operations, aiming to leverage its existing strengths and capabilities.

Business Strategy

Deals with how the firm will compete in each market where it conducts business.