Porther Inc

question 80

Multiple Choice

Porther Inc.maintains an electronic library where all its customer information is indexed.This library is called the _____.

• A)customer data folder
• B)data warehouse
• C)customer hub
• D)data mine

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Definitions:

Behavior

The actions or reactions of an object or organism, usually in relation to the environment.

Brand Knowledge

The awareness and understanding consumers have about a brand and its attributes, including its products, services, and values.

Resources

Assets that individuals or organizations possess, which can be utilized to achieve goals or complete tasks.

DATA Approach

An analytical framework focusing on Define, Analyze, Target, and Action to drive strategic decision-making based on data insights.