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John Wishes to Drive Traffic from Web Searches to His

question 58

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John wishes to drive traffic from web searches to his website to encourage people to make purchases.What type of website does John need?


Definitions:

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

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