Sip, an Orange Juice Brand, Launched a Program Offering Its

question 34

Multiple Choice

Sip, an orange juice brand, launched a program offering its customers various prizes.Buyers have to use a scratch card available with the juice to reveal whether they have won prizes.This is an example of _____.

• A)personal selling
• B)affiliate marketing
• C)trade promotion
• D)consumer promotion

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Definitions:

Product Literature

Printed or digital materials that provide information about a product's features, benefits, and use.

Consumer Ethnocentrism

Consumer Ethnocentrism is the belief held by consumers that products from their own country are superior to those from other countries, influencing their purchasing decisions.

Xenophobia

A fear or hatred of strangers or foreigners, often manifesting in discriminatory attitudes or actions.

Nationalism

A political ideology centered on achieving and maintaining self-governance and full sovereignty for a cultural or ethnic group.