Examlex
_____ is when interested consumers find the product and its messaging by using online techniques that marketers facilitate.
Probability Distributions
Describes how the probabilities are distributed over the values of a random variable, identifying the likelihood of different outcomes.
Wilcoxon Rank Sum Test
A non-parametric test used to compare two independent samples to determine whether there is a significant difference between their distributions.
Kruskal-Wallis Test
A non-parametric statistical test that determines if there are statistically significant differences between two or more groups of an independent variable on a continuous or ordinal dependent variable.
Wilcoxon Test Statistic
A non-parametric statistical measure used to compare two paired groups to assess whether their population mean ranks differ.
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