_____ Is a Communications Tool That Provides Short-Term Incentives to Generate

question 72

Multiple Choice

_____ is a communications tool that provides short-term incentives to generate interest in a product or cause and encourages purchase or support.

• A)Sales Promotion
• B)Publicity
• C)Mass advertising
• D)Public relations

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Definitions:

Infrastructure

The fundamental physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.

Marketers

Professionals involved in the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Global Entry Strategies

Techniques and methods businesses use to enter foreign markets, including exporting, licensing, franchising, or through joint ventures.

Significant Capital

Refers to a substantial amount of money or resources used by a company to fund significant investments or projects.