The Distribution Approach That Zephyr's Adopted Is Called _____

question 24

Multiple Choice

The distribution approach that Zephyr's adopted is called _____.

• A)dual distribution
• B)exclusive distribution
• C)selective distribution
• D)direct distribution

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Definitions:

Customer Data

Information collected about customers that can include personal details, preferences, and behaviors, used to guide business decisions and marketing strategies.

Profit Potential

The capability of a business or investment to generate earnings over a period, indicating its financial viability and attractiveness.

Lifetime Value Analysis

A comparison of the costs of retaining customers and the costs of acquiring new customers, to determine how much money each type of customer requires.

Retaining Customers

Strategies and activities that a business uses to prevent customer defection and to maintain long-lasting relationships with them.