Lez Decides to Open Its Own Stores to Reach the Consumers

question 41

Multiple Choice

Lez decides to open its own stores to reach the consumers directly, harming the sales of its retailers.This practice is known as _____.

• A)conflict marketing
• B)horizontal marketing
• C)disintermediation
• D)disintegration

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Definitions:

Change Management

The approach to transitioning individuals, teams, and organizations to a desired future state, managing the process of change effectively.

Developing New Competencies

The process of acquiring and mastering new skills or capabilities to adapt to changes or improve performance.

Sustaining Momentum

The ongoing effort to maintain progress or activity towards achieving a goal despite challenges.

Reinforcing New Behaviors

The process of encouraging and establishing new behaviors through positive reinforcement or rewards, often used in organizational change and personal development.