Odd-Even Pricing Is

question 65

Multiple Choice

Odd-even pricing is:

• A)setting prices one way for product lines and another way for individual brands.
• B)setting prices of luxury items at even price points and setting the price of necessities at odd price points.
• C)setting prices a few dollars or cents under an even number.
• D)a method of pricing where price often falls following the reduction of costs associated with the firm's production experience.

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Definitions:

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