Klen, a Cellphone Manufacturer, Realizes That One of Its Products

question 79

Multiple Choice

Klen, a cellphone manufacturer, realizes that one of its products is experiencing a consistent decline in sales and profits.The company, however, decides to keep the product, but reduces marketing support in an attempt to reap minor profits.This strategy is called _____.

• A)line extension
• B)radical innovation
• C)harvesting
• D)commercialization

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Definitions:

Transactional Leaders

Leaders who focus on the routine transactions between the organization and its members, emphasizing clear structures, rewards for performance, and penalties for non-performance.

Expectancy Theory

A motivational theory suggesting that an individual's motivation is influenced by their belief in the effectiveness of their efforts, the value of the rewards for success, and the likelihood that their efforts will lead to expected outcomes.

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives.

Implicit Leadership

Refers to the concept that people have inherent beliefs and expectations about the attributes and behaviors that characterize effective leaders.