MobileEasy Launched MobileEats, a New Product, to Its Line of Original

question 90

Multiple Choice

MobileEasy launched MobileEats, a new product, to its line of original MobileCookies.Which of the following approaches did the company adopt to extend the product life cycle of MobileEasy?

• A)revitalizing a product with product improvements
• B)repositioning a product
• C)introducing a new product
• D)targeting current users with extended usage strategies

---

Definitions:

Cement Truck

A vehicle equipped with a revolving drum used for mixing cement with water, sand, and gravel to make concrete and transporting it to construction sites.

Utility Function

A mathematical representation of how consumers rank different bundles of goods according to the level of satisfaction or utility those bundles provide.

Risk Averse

describes a preference for avoiding risk, where individuals opt for the option with the least uncertainty in outcomes or potential losses.

Subjective Measure

A type of data collection or evaluation based on personal opinions, interpretations, points of view, emotions, and judgment.