What Are the Bases on Which Business Markets Are Segmented

question 24

Essay

What are the bases on which business markets are segmented?

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Definitions:

Book Value

The net value of a company's assets found on its balance sheet, calculated as total assets minus intangible assets and liabilities.

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of its net assets, reflecting the value of the business's brand, customer relationships, and other unquantifiable assets.

Equity Method

An accounting technique used to record investments in which the investor has significant influence over the investee, typically involving adjusting the value of the investment over time to reflect shared profits or losses.

Equity Method

An accounting technique used to record investments in other companies, wherein the investment is initially recorded at cost and subsequently adjusted to reflect the investor's share of the investee’s net assets and income.