Recently, Facebook Has Been Portrayed in an Unfavourable Light with Respect

question 8

Multiple Choice

Recently, Facebook has been portrayed in an unfavourable light with respect to consumers' data protection.As _____ is an important component of brand equity, this could damage Facebook over the long term.

• A)notoriety
• B)trustworthiness
• C)ease of identification
• D)Family branding

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Definitions:

Cluster Chain

A series of events, ideas, or objects grouped together due to their connection or relation to one another.

Grapevine

Informal communication channels within organizations where information, rumors, and unofficial news spread among employees.

Close Contacts

Individuals who are closely connected to one another, often through frequent interaction or emotional bonds.

E-body Language

The way individuals convey emotions or intentions through digital or electronic communication, such as email or text messaging.