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The challenge for marketers with big data is
Misrepresentation
Misrepresentation refers to a false statement of fact made by one party to another, which induces that other party into entering a contract.
Undue Influence
A situation where an individual is persuaded or coerced in a way that disrupts their free will, often leading to unfair agreements.
Non Est Factum
A defense in contract law that allows a person to avoid liability because they were mistaken about the nature of the document signed, not merely its contents.
Unconscionable Transaction
An equitable principle allowing courts to set aside a contract in which a party in a superior bargaining position took advantage of the other party and the consideration was grossly unfair.
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