The Makers of Crest Toothpaste Used the Crest Name When

question 72

Multiple Choice

The makers of Crest toothpaste used the Crest name when they developed lines of dental floss and teeth-whitening products.This exemplifies

• A)Individual brand
• B)Brand extension
• C)Private label brand
• D)Product mix width

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Definitions:

Price Elasticity

The degree to which the quantity demanded of a good changes in response to a change in its price.

Marginal Cost

The financial impact of producing another unit of a product or service.

Monopolist

An individual or firm that is the sole supplier of a particular product or service, giving them significant control over the market price.

Marginal Revenue

Marginal revenue is the additional income that an organization receives from selling one more unit of a good or service.