In Individualized Marketing, Marketers Use Database Technology to Track Consumer

question 26

True/False

In individualized marketing, marketers use database technology to track consumer purchases and predict interests and future purchases.

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Definitions:

Workload

The amount of work assigned to or expected from a person or group within a given time frame.

Stress Test

A medical test that assesses how a person's heart functions during physical activity or under pharmacological stimulation.

Magnifying Lens

An optical lens or combination of lenses used to enlarge the appearance of objects.

Bright Light

Intense, vivid light that is significantly brighter than the surrounding environment, often used in therapy to treat certain mood disorders.