Which of the Following Is an Example of a Psychographic

question 27

Multiple Choice

Which of the following is an example of a psychographic descriptor?

• A)Johnson & Johnson baby oil is marketed for infants.
• B)Water, a mildly fragrant perfume, is endorsed by a famous Hollywood actress renowned for her style.
• C)Ready to Eat meals are advertised as the quick and healthy solution for working wives and mothers.
• D)A bank markets its home loans as a viable option for those who "are fed up with paying the rent."

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Definitions:

Emotional Roots

The underlying emotional causes or bases for behaviors, thoughts, or feelings, often linked to past experiences.

Just-World Phenomenon

The cognitive bias to believe that the world is fundamentally fair, leading people to rationalize an unjust situation as deserved by the victim.

Bergen-Belsen

A Nazi concentration camp in Germany, notorious for its role in the Holocaust and the deaths of thousands due to starvation, disease, and mistreatment.

Social-Responsibility Norm

A societal expectation that people will help those in need or those dependent upon them.