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Product Positioning Refers to the Impression of the Product One

question 24

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Product positioning refers to the impression of the product one wants to establish in consumers' minds relative to their needs and also in contrast to the competition.


Definitions:

Dementia

A group of conditions characterized by impairment of at least two brain functions, such as memory loss and judgment.

Hearing Loss

A partial or total inability to hear sounds in one or both ears, which can be temporary or permanent, and vary in severity.

Ageism

Discrimination or prejudice against individuals based on their age, often directed towards older adults.

Medical Care

Professional services provided by healthcare practitioners to maintain, restore, or improve a person’s health.

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