Examlex
Susan has not been given any specific instructions regarding how to select the sample for her questionnaire.She can't decide how to start her survey, and finally uses arbitrary judgment to select a sample so that the chance of selecting a particular element of the population is either unknown or zero.Which of the following types of market research techniques is Susan using in this scenario?
Allport
Refers to Gordon Allport, a pioneering psychologist known for his theory of personality and the study of prejudice.
Collective Conscious
A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, term coined by sociologist Émile Durkheim.
Statistical Analysis
The process of collecting, examining, and interpreting data to identify patterns and relationships.
Scientific Research
A systematic investigation and study conducted to obtain and analyze information in order to enhance knowledge in a particular field.
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