Examlex
Positioning maps are also known as perceptual maps.
First-mover Advantage
The competitive edge gained by a company that first introduces a product or service to the market, capitalizing on the opportunities before others.
Industry
The sector of the economy characterized by the production and manufacture of goods or the provision of services within a particular area of specialization.
Niche Market
A specialized segment of the market for a particular kind of product or service with specific customer needs.
Business Plan
A document that outlines a company's goals, strategies, market analysis, financial projections, and operational structures.
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