Mass Marketing

question 76

Multiple Choice

Mass marketing:

• A)involves focusing efforts on a limited segment in the market.
• B)refers to designing specific products and services to meet the needs of different target groups.
• C)involves marketing a product to the entire market with no differentiation at all.
• D)is the most common form of segmentation followed by large companies.

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Definitions:

Complex Behaviors

Actions or reactions that involve a combination of skills and attributes such as emotional, cognitive, and social components, resulting in intricate or complicated responses to stimuli.

Flooding

A therapeutic technique used in behavioral therapy to treat phobias and anxiety, involving prolonged exposure to a feared object or situation until the fear response is extinguished.

Cognitive Theorists

Scholars or researchers who focus on the study of mental processes, including perception, memory, thought, and problem-solving, to understand human behavior.

Permanent Changes

Alterations in a state, condition, or property that do not revert to their original form or state over time.