Demographic Profile of a Target Market Includes Identifying

question 97

Multiple Choice

Demographic profile of a target market includes identifying:

• A)ranges for age, gender, family life cycle, income, occupation, and education.
• B)why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• C)consumer attitudes to life, their personalities, general interests, opinions, and activities.
• D)where a target market lives using variables such as country, region, province, and type of location.

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Definitions:

Washoe

A female chimpanzee who was the first non-human to learn to communicate using American Sign Language.

Chimp

A short form for chimpanzee, a species of great ape known for its intelligence and social behavior.

Sign

A symbol, object, or signal that conveys information or represents an idea, often used in communication.

Immersion

A method or technique of learning that involves being deeply engaged or involved in a particular environment or activity, often used in language learning.