_____ Looks at Why Consumers Buy a Product, the Product

question 6

Multiple Choice

_____ looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

• A)Ethnographics
• B)Demographics
• C)Geographics
• D)Behaviouristics

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact through controlled conditions.

Experiment

A procedure carried out to support or refute a hypothesis, often involving the manipulation of variables to observe the effect on some behavior or condition.

Deliberately Exposing

Intentionally subjecting subjects (in an experiment) or oneself to certain conditions or stimuli to observe the effects.

Direct Observation

A method of collecting data by watching subjects in their natural (or controlled) environment without manipulating the situation.