Positioning Maps Can

question 86

Multiple Choice

Positioning maps can:

• A)visually represent categories within a market, including product and brand offerings within a segment.
• B)revamp a product and the various elements of the marketing mix.
• C)identify the main reason the target market buys a product and what sets it apart from the market.
• D)identify four elements: product name, product category, reasons the target market buys product, and what sets the product apart from competition.

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Definitions:

Increases in Productivity

An improvement in the efficiency of producing goods and services, often resulting in more output for the same amount of input.

Standards of Living

The range of opulence, leisure, physical goods, and necessary provisions available to a specific group based on economic status or location.

Earnings

The amount of profit that a company produces during a specific period, which can also refer to an individual’s total income and benefits acquired through employment.

Capital Income

The income earned from investments in assets like stocks, bonds, and real estate, excluding labor income.