Repositioning Refers To

question 39

Multiple Choice

Repositioning refers to:

• A)analysing why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• B)the visual representations of how products or product groups are positioned within a category to consumers/customers.
• C)the revamping of the product and the various elements of the marketing mix.
• D)the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.

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Definitions:

Waterways

Natural or man-made channels through which water flows, used for navigation, transportation, or irrigation.

International Technology

Technology that is globally integrated or utilized around the world, often implying technological cooperation across countries.

Cotton Industry

Refers to the sector of the economy concerned with the production, processing, and distribution of cotton as a raw material.

Sewing Industry

A sector of the economy that involves the production of clothing, textiles, and related goods, often employing manual labor and sewing machines.