A Geographic Descriptor Analyses

question 11

Multiple Choice

A geographic descriptor analyses:

• A)why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• B)consumer attitudes to life, their personalities, general interests, opinions, and activities.
• C)ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
• D)where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.

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Definitions:

Chance Fluctuation

Random variations in data or processes that are not due to any specific cause, often considered in statistical analyses.

File Drawer Problem

The bias introduced into scientific literature when studies with positive results are more likely to be published than studies with negative or non-significant findings.

Replication

refers to the process of conducting a study or experiment again with the aim of verifying the results obtained in a previous research.

Statistical Significance

Statistical significance is a measure indicating the likelihood that a result from data analysis is not due to chance, usually determined through a specific threshold value or p-value.