Which of the Following Purposes Do Positioning Maps Serve

question 95

Multiple Choice

Which of the following purposes do positioning maps serve?

• A)They help revamp the product and the various elements of the marketing mix.
• B)They are used to crystallize the image for marketers so that they can design a marketing mix that aligns with the product's positioning.
• C)They help researchers analyse why consumers buy a product, the product benefit, how the product is used, and weather consumers are brand loyal.
• D)They help marketers reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.